SEARCH-FRIENDLY WEBSITES

Even if you have the best website in the world, it won't do you much good if no one visits it. We can help you get ranked on the search engines and build quality traffic to your site.

SEO

Your website's position (ranking) in search engines can have a major impact on your bottom-line and the overall success of your business. It's estimated that the majority of search users won't take the time to go past the first page of search results. So if your website isn't on page one, then you're losing business. If your websites ranking is important to your success, then ComputerOne Augusta can assist you with a custom, on-going program to improve your site's position in the major search engines. We can help aggressively improve your website ranking and drive traffic.

When it comes to finding an SEO company, there is a lot of information available (most of which is confusing, misleading or just plain inaccurate). At ComputerOne Augusta, we do things a little bit differently. We know that you want tangible, measurable results for your hard earned money, not ambiguous, empty promises and slick sales talk. Some SEO companies will use tricks and gimmicks to temporarily boost your sites ranking for certain keywords. These are often referred to as "black-hat" SEO tactics, and in the long run they will hurt your ranking more than it helps. Everything we do is strictly above board. We only use "white-hat" techniques to help build your natural search engine ranking.

In order to create the best possible results for our clients, we follow a systematic, four-step process to build your keyword rankings.

We start by helping you determine which keywords and phrases you should be trying to rank for. By using systematic research methods, we can use real world data to find out what words will produce the most traffic for your business.
Next we go through your website and optimize the various pages make them rank well for the keywords you're targeting. This is a very important process and takes a knowledgeable, experienced professional.
We provide you with ongoing monthly reports about how your website is ranking, where you've improved, and what still needs work. These detailed SEO reports have a lot of very useful and relevant information to help you evaluate how effective the SEO process has been for your site.
It's important to know that there is no instant fix for your search engine ranking. It takes a consistent, ongoing effort to actually improve your ranking in a meaningful and tangible way.

SEM

When you have a website that you’re proud of, you want to share it with the world. You’re anxiously waiting to welcome, wow, and win over a crowd of potential customers.

Search Engine Marketing (SEM), also known as Pay Per Click advertising (PPC), is a quick and easy way to get users in the digital door.

The goal of search engine marketing is to get your website to appear on the first page of the search results when a user searches for a product or service you provide. Listings that have paid for placement appear at the top and bottom of the search results with an “Ad” marker. That placement is bid on against competitors and other factors, but you are charged only when a user clicks on your listing. Pay per Click advertising allows us to target your ideal user by setting parameters for location, age, gender, search history, and more. Then, Computer One Augusta carefully select a set of keywords and phrases that your ideal user would enter when searching for your products or services, so your website appears to the user at the most opportune moment. A reliable way to reach your target market right when they’re looking to buy? If this isn’t a dream, you may wonder why everyone doesn’t use SEM advertising exclusively.

Well, in our experience, it simply does not work for every business. We have seen search engine marketing produce the best results when applied to very specific topics. For instance, “breakfast burrito Augusta” is better suited to Search Engine Marketing advertising than “restaurant Augusta.” Computer One Augusta has run very successful PPC advertising campaigns for lawn-care companies, car repair shops, and other industries, but we will be honest if we don’t think it’s the right fit for you. We will also be honest about the cost effectiveness of SEM ads. The cost of displaying your ad is completely dependent on keyword strategy, quality of your ads, and how much your competitors are willing to bid. Some companies spend exorbitant amounts of money to monopolize Pay per Click ads for a specific industry, and it may not be cost effective to try and compete.

While the instant results of Search Engine Marketing advertising can be just the thing a new or stagnant business needs to jump-start sales, it is not meant to be a long-term strategy. We know that top placement in search results is really best achieved organically, through SEO. And it’s no surprise that earning placement takes much longer than purchasing placement. So we often use SEM advertising as a supplement to SEO, bringing awareness to a new business while we wait for our other efforts to kick in.

No matter what industry you are in or how long you’ve been in business, Computer One Augusta will help you find the right marketing strategy. If Pay per Click advertising is a good fit, you can trust us to run a successful campaign.