You do really need to have some form of analytics on your website. Without analytics, you can’t draw conclusions about how people are using your site. Without data, you can’t make the improvements that are going to grow your business or brand.
In addition to tracking the number of visitors, Google Analytics provides key insights into how your website is performing and what you can do to meet your goals. You can track everything from how much traffic your website is getting to where that traffic is coming from and how visitors are behaving. You can even monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions.
Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results. Google Analytics does all the work for you reducing the time required to put the data into documents or spreadsheets.
Data Google Analytics processes are presented to you in the form of reports. These are visual representations of the data. They are designed to make it easy to ID patterns and gain insights. Visuals, after all, are known to be more effective at conveying complex ideas.