A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. If you have a business, you should have a website to avoid losing business to competitors that already have one. A business website is a badge of trust, and people only buy from businesses they know, like and, trust. So while it might be quicker to create a Facebook page, you would be able to command more authority and trust with a business website.
Think about it. Where do you go when looking for a business locally? Facebook or Google? The 3.5 billion daily queries on Google show that most people turn to search engines over social networks to find information.
A business website allows you to position yourself so people will find you when they make search queries concerning the products you sell or the services you provide. Even if you can easily compete with larger websites, you can optimize your site for local searches to attract an audience in your area.
Most people don’t trust a business without a good website. A clean, modern page that is regularly updat
ed and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital ag
e, we expect businesses to have a web presence.
If you don’t have even a basic website you’re missing out on a massive opportunity to increase your good online reputation. The sooner you create one, the more customers will trust your brand. This is a simple and inexpensive way to increase your revenue, boost your company’s credibility and establish your place in the industry.